dsw design & communications
event planning, design and project management

Client: Visix, Inc.

Project: 30 x 10 Trade Show Booth

dsw provided full booth services for this project: theme development, booth design, concept and technical drawings, graphics and signage, print and web promotional tools, presentation scripting and complete project management.

Efficient use of space and visual stimulation were the focus of this booth design. Bold, dynamic digital signage content and brand graphics drew attendees into the booth. Complimentary beverages served by hostesses and prize giveaways drew traffic throughout the show, and "flash crowds" were created with invitation-only events crowding the booth for half-hour periods to create excitement.

Contest entry and winners were handled through social media channels to boost Twitter followers by 400% in three days.

On -site booth management services were also provided, with supervision of the booth installation and dismantle and staff management..