dsw design & communications
identity packages, logo design and branding
Your identity package mixes graphics, color, type and layout to visually communicate your unique business persona. Each element and its placement in your printed and electronic materials communicates an aspect of your distinctive style to your audience. It’s essential that your identity represent your business:
| creatively... | Your visual communications should be attractive, informative and compelling. |
| consistently... | Your identity needs to be presented consistently so clients recognize and remember your company. |
| enduringly... | Your identity has to stand the test of time, avoiding fads and clichés. |
With more than 12 years of marketing and design experience, we concentrate on business strategy as an essential component of the design process. dsw will work with you to explore your organization's industry and culture to design an identity package that accurately communicates your brand.
Your logo is the most important design you will ever consider.
It should communicate volumes with every exposure. Color, font, graphics... each of these relates a mood, a focus and a message about your organization. Your logo can be simple or elaborate, colorful or conservative - but it has to be right. We'll provide logo options for you to test, and finalize your selection with an array of file formats for print, online and presentation formats.
dsw will incorporate your current logo and brand elements into professional stationery and business forms so you are always accurately represented.