dsw design & communications
print and layout services

Client: Visix, Inc.

Project: Desk Reference

The Visual Communications Desk Reference is an overview of Visix knowledge, packaged in a small booklet for their software clients to reference on a daily basis.

The piece was conceived as a differentiator for the sales force to show the depth and breadth of the company's knowledge and experience in the digital signage industry. The final format is a 6" x 9" 108-page booklet covering a range of topics.

dsw provided research, article development, copywriting, editing, formatting, data sourcing, photo selection and manipulation, layout and design services.

dsw provided a complete overhaul of Visix collateral, including the catalog, Viewpoints magazine, slicks, desk reference, PowerPoint and packaging.