dsw design & communications
print and layout services

Client: Lilypadz

Project: Direct Mail Postcard

dsw designed this 6" x 9" direct mail postcard to promote the Lilypadz online store. The back was left blank so that a large color print run could be ordered, while individual promotion text could be printed in black on the back, as needed.

dsw provided a hand-illustrated logo for Lilypadz, an online store and home party source for "gifts for moms and tots". The identity design incorporate fun colors for children and mothers of small children, as well as a playful lily pad grouping.

We created an entire identity package, including logo, business card, stationery, and web site.